Nostrum
Nostrum (-trum) , noun
[Neut. sing. of Latin noster ours, from nos we. See Us.]
1.
A medicine, the ingredients of which are kept secret for the purpose of restricting the profits of sale to the inventor or proprietor; a quack medicine.
2.
Any scheme or device proposed by a quack.
The incentives of agitators, the arts of impostors and the nostrums of quacks.
3.
Any scheme asserted to solve a problem, but with no objective basis for belief in its effectiveness; esp., in politics, a scheme or proposal likely to prove popular with voters.