Webster's Revised Unabridged Dictionary · 1913

Lure

Lure , noun

[Old French loire, loirre, loerre, French leurre lure, decoy; of German origin; compare Middle High German luoder, German luder lure, carrion.]

1.
A contrivance somewhat resembling a bird, and often baited with raw meat; -- used by falconers in recalling hawks. — Shakespeare
2.
Any enticement; that which invites by the prospect of advantage or pleasure; a decoy. — Milton
3.
(Hat Making) A velvet smoothing brush. — Knight

Lure , transitive verb

[Old French loirer, loirier, French leurrer. See Lure, n.]

To draw to the lure; hence, to allure or invite by means of anything that promises pleasure or advantage; to entice; to attract.
I am not lured with love. — Piers Plowman
And various science lures the learned eye. — Gay

Lure , intransitive verb

To recall a hawk or other animal.