Rhetoric
Rhetoric , noun
[French rhétorique, Latin rhetorica, Greek {not transcribed} (sc. {not transcribed}), from {not transcribed} rhetorical, oratorical, from {not transcribed} orator, rhetorician; perhaps akin to English word; compare {not transcribed} to say.]
1.
The art of composition; especially, elegant composition in prose.
2.
Oratory; the art of speaking with propriety, elegance, and force. — Locke
3.
Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.
4.
Figuratively: The power of persuasion or attraction; that which allures or charms.
Sweet, silent rhetoric of persuading eyes.